Effectively maintaining your company culture with a largely remote workforce goes beyond creating policies and adjusting business practices. The actions and behaviors of employees will continue to define the culture regardless of where the work is done.
- Focus on the why—An organization’s mission statement, purpose and objectives can be a source of meaning for many employees. Ensure that these goals remain at the forefront of communications.
- Prioritize collaboration—As in any workplace, employees are engaged when they are collaborating and feel as if they are part of a greater cause. While employees will spend a significant amount of time alone, be intentional about facilitating collaboration with projects, goals and objectives.
- Rethink communications—Company culture lives through the actions of employees and how individuals communicate with each other. While word-of-mouth can no longer be the primary medium for engagement, be strategic about how different communication channels are used, such as employee intranets, social networking tools and video.
- Create opportunities for social engagement—When employees are able to engage with each other virtually, it can help build camaraderie. Many effective video platforms exist, and non-work conversations can help build team chemistry and facilitate an environment for positive interactions to take place in a remote environment.