California's New Era of Privacy

| July 30, 2019

The California Consumer Privacy Act (CCPA) is the first comprehensive data privacy law in the United States. Beginning Jan. 1, 2020, the CCPA generally grants consumers the right to:

  • Know what personal information is being collected and sold or disclosed about them, and to whom it is sold or disclosed;
  • Say no to the sale of their personal information; and
  • Equal service and price, even if they exercise their privacy rights.

The CCPA applies to most companies that do business with California residents.

The CCPA has major implications for a large number of businesses across the United States. Employers in all states that collect personal information from consumers should determine whether they are subject to the law and, if so, prepare for compliance in 2020. This could mean significant changes to internal systems and processes regarding the collection, sale and disclosure of consumer information.

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